We’re excited to share an entirely new way of exploring retail execution by searching what your shoppers are reading. Starting today, you can now search all of the photos on Shelfgram by the text inside them!

Filtering or searching by the text contained in a photo is a great way to track the launch of new product innovation or packaging updates, understand what marketing claims are being made in a category, conduct a menu search across the QSR channel, or just explore trends more broadly across your business.

To start using this feature, just search for a keyword and then select the photos tab. You’ll also notice the new “Text” filter option on every photo feed in case you’d like to combine a text search with other filters (e.g. Show me all photos with the phrase "gluten free" in the Cookies category).